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Monday, January 31, 2011

Los Angeles-Platinum Triangle-Beverly Hills-Bel Air-Holmby Hills-Sunset Strip-Hollywood Hills-Luxury Estates-Celebrity Homes-Homes For Sale-Listings-Realtor-Real Estate – http://www.ChristopheChoo.com

 Soho House's screening room in West Hollywood

Hollywood’s swooning for 
Soho House’s new screening room 


The West Hollywood outpost of posh private club Soho House became a see-and-be-seen citadel for industry types from the moment it opened last March. Now the elevated enclave on the top floors of a Sunset Strip high-rise near Doheny has opened a state-of-the-art screening room for its movie-colony membership. And unlike tired local standbys like the Aidikoff and Harmony Gold, Soho House’s 50-seat cinema is super-stylized, featuring swank plush-velvet club chairs, tableside cabaret lamps and cashmere throws (designed by The Elder Statesman’s Greg Chait) hidden in each seat’s accompanying ottoman—not to mention a roving candy trolley.

“So many screening rooms are overly spare,” says Soho House founder Nick Jones. “I wanted a glamorous, Old Hollywood feel for our own.”

Which isn’t to say the space is merely superficial: It’s got 3-D capability, as well as the ability to handle 16mm and 32mm prints. “We can show Andy Warhol’s films in the original format,” says staffer Julia Taylor-Brown. The club has already hosted a pre-release screening of indie darling Tiny Furniture, as well as intimate Q&As with the likes of Babel director Alejandro González Iñárritu. It’s also proving popular with members as a rental option, especially as a sort of showbiz Switzerland in a town often arbitrated by you-come-to-my-place power games. Explains Jones: “We’re neutral territory.”

Location, Location, Fixation!
Hosting an awards-season 
screening of your own? Here are four more L.A. theaters with private-booking va-va-voom. –Rose Curiel

Billy Wilder Theater
Designed by architect Michael Maltzan, the Westwood venue exists right off the Hammer’s modernist courtyard, where Summit Entertainment held after-parties for its last two Twilight film premieres.
THE SEAT COUNT 295
THE PERK There’s no film format it can’t handle, from the variable speed projection required for early silents to the latest in digital projection. 310.443.7030.

Smogshoppe
This former smog-check center and LEED-Platinum candidate at the center of Culver City’s gallery row brings new meaning to the term “green screen,” utilizing 100 percent solar energy to power the 20-footer.
THE SEAT COUNT 100
THE PERK The vertical garden-bedecked patio can be utilized for the after-party.
310.837.3610.

Silent Movie Theatre
Built in 1942, this restored Art Deco hall in the Fairfax District gives guests something to talk about with modern touches, like a screen wired to run everything from talkies to Guitar Hero jam sessions.
The Seat Count 170
The Perk A concession stand stocked with such gourmet grub as Crumbs cupcakes and Milk ice cream.
323.655.2510.

Marrakesh House
This midcentury-styled abode with a Moroccan design motif in Culver City is equipped with three screens and countless sustainable design elements, including fences constructed from reclaimed barn wood and organic gardens.
The Seat Count 100
The Perk A teahouse converts into a hookah room for those who prefer tobacco to tea leaves.
704.576.9766.

Los Angeles-Platinum Triangle-Beverly Hills-Bel Air-Holmby Hills-Sunset Strip-Hollywood Hills-Luxury Estates-Celebrity Homes-Homes For Sale-Listings-Realtor-Real Estate – http://www.ChristopheChoo.com

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