The official website of Coldwell Banker Residential Brokerage, ColdwellBankerMoves.com, recently earned the Real Estate Standard of Excellence award by the Web Marketing Association, marking the first time that the site has been honored with a WebAward by the association.
Now in its 15th year, the WebAward program is an annual website award competition that names the best websites in 96 industries while setting the standard of excellence for all website development. ColdwellBankerMoves.com was judged on design, copy writing, innovation, content, interactivity, navigation and use of technology.
The WebAward competition format allows websites to compete head-to-head with other sites within their industry and against a standard of excellence. The competition was judged by a team of international Internet professionals representing a variety of relevant disciplines of website development.
"Today's homebuyers are extremely Internet savvy," said Hal Maxwell, president of Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY. "More than 80 percent of people start their home search online. They're seeking out comprehensive and evolving websites to research and gather information. I am very proud to have our website recognized among this elite group."
Coldwell BankerMoves.com, said a company spokesperson, has 50,000 registered users and property listings that are collectively viewed more than 4.7 million times per month. It provides consumers with a more simplified search function, so home searchers can easily find properties by location, address, property type, MLS number and even school district directly from the home page. The search function provides faster search results with at-a-glance details of property listings with multiple views.
In addition to offering home searchers thousands of property listings in Connecticut, New York and New Jersey, ColdwellBankerMoves.com also includes an interactive mapping feature that allows consumers to zoom in, find schools, restaurants, shopping centers and other local attractions and amenities.
Registered users of ColdwellBankerMoves.com can sign up to receive email alerts for new property listings, open houses and price reductions, and can share property details with others through social media, email or print.
The site also contains content to help consumers with various aspects of purchasing and selling a home, including a mortgage advisor tool.
Optimized for mobile devices, consumers can view property listings from their mobile phones while they are on the go. The site showcases property photo slideshows and video technologies such as streaming video tours of properties and sales associates' video resumes.
Coldwell wins national website award. It is so wonderful to be associated with such a great Real Estate company.
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